Case Study Mcdonalds Muckraker Student Name And Id

BUENT6928 Entrepreneurship Case Study McDonalds Muckraker Student Name ID: Wei WANG (30106070) Amphaiphan Suttiphum (30107415) Sahir Sajeel (30101845) SUMMARY: To give an idea and to manufacture a product is not important for an entrepreneur; the basic purpose of an entrepreneur is to make that product or service successful in market. All this is possible when we are fully aware from those risks and profits which are associated with that product or service. Product development and market research play an important role to make that product useful and profitable in existing market. Introduction: Jenny and Garry designed a muckraker by using combination of known agricultural techniques. They used different sort of sensors and programming techniques to manufacture a muckraker which can collect manure and deposit it in a tray. They decided to call it â€Å"MCDONALADS MUCKRACKER† and registering it as a trade mark integrating yellow â€Å"M† like McDonalds fast food store. As they have used known agricultural techniques to buildup this product therefore, they will have to face lot of intellectual property issues and on the other hand, they don’t know anything about market and customers. Therefore they will have to face lot of legal and regulatory issues in near future so meet up these